The Dowlphin site – Navigating Content, Structure and Symbols,

Note:      To expand thumbnail images below to viewable size, click on the image the in the “cross-hammer” in the top right corner. Click “Esc” to return to thumbnail size.

Dowlphin pages are made up of 5 components structured into three columns on a computer and iPad landscape, 2 columns on an iPad portrait, and 1 column on the iPhone. The five components are:

HEADER The site image identifier – a smiling dolphin and a curious owl
CONTENT MENU The main menu
  • The content display depends on where it is accessed from – either
    • a list of podcast summaries or a specific page if accessed from the Content Menu  OR
    • the complete review and information relating to a chosen podcast.

The LAYOUT differs across devices – 3 columns for computer and landscape; 2 columns for iPad portrait and 1 column for the iPhone. As a result,

  • the SECONDARY MENU is in the left-sidebar where there are 3 columns but below the CONTENT centre column for iPad portrait and iPhone layouts
  • the CONTENT MENU bar is explicit with 3 columns but is only shown as an icon below the owl image (three horizontal lines) in the iPad portrait and iPhone layouts, and needs to be TAPPED  to toggle between open and close.
  • the links menu which is on the right-sidebar when there are 3 columns is at the foot of the page for the iPhone layout (and absent for all FAQ pages).
 Content Computer & iPad Landscape view  iPad Portrait view iPhone  view
Recent posts sidebar Leftmost column Foot of page Foot of page
Content menu Bar below dolphin-owl image


Icon – 3 bars below owl


Icon – 3 bars below owl


Subscription Below recent posts on leftmost column Foot of page Foot of page
Link sidebar Opens automatically Click on bar to toggle open/close menu Click on bar to toggle open/close menu

The middle CONTENT COLUMN has six components:

  1. Dowlphin’s “hook” title (not necessarily the same as the book title) e.g. History of Humankind: Social Constructs as Imagining Mind.
  2. The title of the book on which the Podcast is based + author’s name + Dowlphin’s genre-type (e.g. Sapiens, Harari, Big History)
  3. The audio player ribbon for listening to the podcast (see XXXX for  “how to”.
  4. A “LINK TO SOURCES AND INFORMATION” menu bar. A TAP on the bar toggles to links to relevant sources and information about the Podcast, author and book (see below).
  5. The opening lines of Dowlphin’s review of the book or podcast.  The review continues when you scroll down and can be read in its entirety on a separate page after you CLICK “Continue Reading →
  6. Sharing options which enable you to mail, print, Facebook, Tweet, Like etc…                                    Sharing

The LINKS TO SOURCES AND INFORMATION menu links to five internet pages:

  1. The Podcast source (e.g. London School of Economics, Ideas at the House)
  2. The podcast author’s personal site
  3. The Wikipedia entry relating to the author – biography, resume, more links etc…
  4. A link to the book or author’s Amazon page – with reviews and an opportunity to “see inside”
  5. A link to the book or author’s Booktopia page

The CONTENT MENU contains nine links:

WELCOME introduces and frames the Dowlphin site – values, background, hopes
DOWLPHINOMICS Dowlphin’s take on Economics, History, Artificial Intelligence, Global Warming, Economics and other issues viewed as important and complex. The link is divided into two sub-sections: “World View” and “Comment”.
     WORLDVIEW an essay on the view of the world that frames the podcasts. The essay will be “published” over time – announced in newsletters.
     COMMENT links to Dowlphin’s analysis of political economy and public affairs
SITE MENU links to the site’s content arranged by post, category and tags
ECOPOLITLAW brief review and posts relating to Economics, Politics, Law, Capitalism and Socialism
SOCIETY brief review and posts relating to Philosophy, Psychology, Sociology, History and Culture etc.
IDENTITY brief review and posts relating to Otherism – Race, Gender, Religion, Disability etc..
SCIENCES brief review and posts relating to Climate, Medicine, Health, Physics, Cosmology etc.
FAQ links to “how to” pages for navigating the Dowlphin site and Podcasting
SITE MENU links to the site’s content arranged by post, category and tags
CONTACT sending Dowlphin a comment or suggestions

The RIGHT SIDEBAR contains navigation links to tags and categories on the Dowlphin site as well as links to external content.

THEME ARCHIVE links to the podcasts according to a wide range of themes or “tags”
CATEGORY ARCHIVE links to the podcasts according to a range of tags
GOODREADS Links to book reviews by readers and professionals from the Goodreads book review site
SITES Links to external web sites that Dowlphin believes subscribers are like to be interested in.
OTHER Links to other external web sites that Dowlphin believes subscribers are likely to be interested in.

The LEFT SIDEBAR contains links to recent posts and chronological archives.

On Categories, Tags and Genres

An important part of web design involves the use of “categories” and “tags”, but because interesting ideas seldom fall into neat categories, this has proved to be quite a headache. As a result, Dowlphin has also created at genre class which is specific to each review and which gives subscribers a narrow meaningful descriptor. Without going into a dissertation, Dowlphin suggests viewing “categories” as disciplines, “tags” as themes and “genres” as more narrowly based individualised descriptors. Thus, Yoram Harari’s “Sapiens” appears under 3 categories (History, Culture and Sociology), 3 tags (Civilisation Evolution, Economic Development and The Singularity) and 3 genres (Big History, Social Evolution and Intelligence). The distinctions are subjective and subtle but hopefully sensible.

It has been quite a headache to work out a small number of meaningful categories and subcategories into which to sort podcasts and reviews but it had to be done. In the end, Dowlphin opted for:

ECOPOLITLAW Politics, Economics, Capitalism, Socialism, Law
SOCIETY Philosophy, Psychology, Sociology, History, Culture
IDENTITY Racism, Religion, Nationalism, Disability, Gender
SCIENCES Medicine, Climate, Physical Sciences, Mathematics

As a result:

  1. Some podcasts fall into more than one category.
  2. Dowlphin distinguishes between those Social Sciences disciplines that are inclined to take a more “fluid” inductive flexible approach to the social world around us (SOCIETY) and those that are predisposed to a more “black-letter” deductive fixed approach (ECOPOLITLAW). By making the distinction, Dowlphin confronts the neoliberal ideology articulated by Margaret Thatcher that “there is no such thing as society”.
  3. Dowlphin also distinguishes between social empowerment issues related to the individual (IDENTITY) and those related to groups (SOCIETY) – while recognising the practical overlap. Dowlphin believes the distinction is important because the two approaches take on different political forms.
  4. Finally, Dowlphin distinguishes between the SOCIAL sciences and the PHYSICAL sciences.
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